The Future of Digital Marketing - Predicting Trends

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The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital media marketing may offer in terms of opportunities. These frequent changes are a challenge for digital agencies that work on numerous projects and have to adapt the new trends, and then a challenge for digital marketing consultants to discuss it with their clients and then make back and forth changes in the digital agency team. But at the same time, adapting to the new digital trends helps businesses for the best.

DIGITAL MARKETING TRENDS TO LOOK UP TO IN 2022:

The following are some digital marketing trends that are more likely to be part of the digital marketing services in 2022 and furthermore.

The Popularity of Short Video Content Will Grow:

With the emergence and success of platforms like TikTok, it's clear audiences—especially younger ones—prefer to consume bite-sized content. As a result, we believe we'll see a higher percentage of the video marketing budget invested in short-form videos in 2022.

Content Will Still Be King:

This one might be hard to measure, but we truly believe that the importance of content will remain as strong as ever in 2022. It always seems like the focus on content is going to wane, as if some new and shiny tactic is going to pop up to replace it. But the fact is, content is everything. All the new strategies and tactics that pop up are just different forms of content.

The Concept of the “Metaverse” Will Go Mainstream

You can poke fun at Facebook's rebrand to “Meta” all you want, but there's no doubt it's a harbinger of things to come. The concept of a metaverse—essentially a digital universe—burst onto the scene in 2021 (thanks in part to the explosion of NFTs) and will soon make its entrance to the business world.

AI-Powered Marketing and Support Technology

Artificial intelligence has been expanding what's possible in the world of digital marketing for quite a while now, but we're going to see exponential leaps in what this technology is capable of over the next few years. Marketing is becoming more conversational and personalized and chatbots enabling you to take advantage of this trend without additional strain on your manpower and resources.
The Rise of Micro-influencer Marketing

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. As consumers continue to value individual recommendations over being marketed at, it's going to make sense to invest more in “micro-influencers” – those social media users who have a much smaller but dedicated following and can truly deliver authentic marketing messages to a trusting audience


It's no less than a blessing to have a digital marketing agency that can adapt to the frequent changes, experiment and get their team expertise so that your brand can stay competent in this high market competition. Instead of going with the option of any “digital marketing agency near me”, lookup to an agency that actually produces quality work. For example: Point Blanc Media is a digital agency in UAE that your business needs to get that organic reach.

 

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Your website is one of the most important aspects of your brand’s online presence and you must design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. It does its marketing, attracts customers, tells them about your products and services, and then helps them convert in the most cost-effective means possible. But creating a website is no child’s play. Several significant aspects factor in a website design & development. Your website must be SEO optimized, have UX elements, and be fast, reliable, robust & secure.

UAE is the business hub of the world as it provides great opportunities for a business to grow in the region. While the businesses are increasing, the competition is also increasing. The marketing strategies of businesses are getting advanced day by day so is the importance of website design UAE. A professional web design agency in UAE knows what things are expected from them. an easy way to reach out and buy from the website, It tells them what you’re offering and what your specialties are, helping them to make decisions quickly. So, if you don’t have a user-friendly website, they may prefer to pass it n. Website is also social proof that you’re a professional and you take things seriously.: When you take your business online, you’re never closed. You are generating leads 24/7 and anyone from any part of the world can reach out any time.

The benefits of websites in this market competition are enormous and that is the reason why everyone's looking for website design Dubai in UAE. Point Blanc Media is a website design agency Abu Dhabi and has clients all over the UAE, contact them now as they carefully craft website designs keeping your business objectives in perspective.

 

[fareedkhansays]

Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a central hub to point toward and connect customers with your brand and business. Delivering a poor website experience can hinder those efforts and sever those connections before they even start.

UAE being the business hub for people around the globe makes the market competition very high leaving no room to be left behind. Hence, website design UAE also plays an important role in the business development process.

Five Web Design Tips for UAE Businesses

Here are five web design tips for turning your site into an online customer conversion dynamo in 2022 from the experts web design agency UAE.

Build your site for first impressions

When it comes to helpful web design tips, first impressions still make the top of the list. That's because what users interact with immediately after loading your site lays the groundwork for the entire experience. And if your web design isn't delivering the goods in those crucial opening seconds, you're not only losing new visitors but opportunities to create a powerful and positive brand memory that generates interest and sales down the road.

The truth is there are many factors that impact those critical first impressions, and working with web designers that appreciate those factors is key to creating an appealing professional website. Visual elements like structure, colors and spacing often play a significant role in website design Dubai field to appeal. At the same time, seemingly mundane features like text layout and even the fonts you use have a very real effect on-site experience and engagement.

To build a successful website that pops from the get-go, it's important to focus on:

Simplicity. Users tend to prefer simple, straightforward web designs over the complex. The easier it is to absorb and engage with the visual elements on your web pages, the better.
Familiarity. From stock photos and headers to logos and CTAs, all visual elements on your site should meet visitor expectations and provide visual cues as to what you do and offer. Including unfamiliar images and elements often only leads to confusion, and, ultimately, a negative brand impression.
Accuracy. Whether it's a seasoned pro or a team of newbie web designers tackling your project, populating your site with brand-accurate visual elements is web design 101. All features should be consistent and accurately reflect your brand throughout your site.

Optimize each page for mobile users
You can't create a web design tips list these days without putting mobile optimization near the top. Why? Because mobile matters in 2022. So much so, in fact, that nearly 80% of people say they're more likely to return to your site or share it with others if it's mobile-friendly. If your web designer isn't focused on building a good and responsive website for mobile, your business is missing an easy opportunity to generate repeat visits and spread the word about your brand.

This can mean anything from including only essential visual cues (logos, menu, CTAs, buttons) throughout your mobile site to focusing on eye-catching fonts, making your text and service pages more scannable, and resizing page elements for easier user interaction.

Maximize your load times
A slow website can quickly become your worst enemy, often making it impossible to keep prospects on board and nudge them closer to the point of purchase. Like it or not, today's savvy, seasoned site visitors expect websites to load fast, and if your homepage or blogs aren't popping up quickly, they're likely going elsewhere to find what they need.

In other words, a website's loading time is an important, if not essential, part of any practical and responsive design effort. It has an indelible impact on the visitor experience and, ultimately, your ability to convert. Understanding how fast your pages load and how to optimize those loading times isn't just one of thosepart that you can ignore. Website design agency Abu Dhabi like Point Blanc Media, that gives tips you can gloss over or ignore. It's a critical part of the web designer's job, and should always be a top priority when building a site design that shines.


Focus on the personalized user experience
Creating a web design that attracts the largest possible audience is, well, important. But it's the ability to deliver personalized shopping experiences that really sets good web design apart. Incorporating shopper personalization techniques into and across your own site design is how you go beyond the standard digital marketing approach to make a genuine connection, providing users the tailored, relevant content and experience that bolsters sentiment and compels action.

With companies like Amazon and other popular e-commerce websites now outfitted for hyper-personalization, many shoppers now expect and demand a tailored experience during each new visit. That makes personalization an integral part of any web design effort.

Don't forget the SEO
Designing a beautiful, user-friendly website that delivers an exceptional visitor experience is great. Unless, of course, your customers aren't able to find it.

Online visibility is key not only to making your website easy to find but also to getting that site in front of customers when they need it most. By making SEO a central part of your web design strategy, you can help provide the push it needs to shine in search engines and generate the user engagement rates that keep it at the top.

Understandably, there's often a disconnect between the work of web design and the world of SEO, with many a web designer consigning SEO to the realm of digital marketing and content generation, and vice versa. Yet, there are many things designers can do to provide a powerful visibility lift right from the start.

 

[fareedkhansays]

Ecommerce website development is the process of developing the technical aspects of your ecommerce web design — how it functions, accepts payments, behaves in response to user action and appears aesthetically.

Options for Building an Ecommerce Website

When it comes to ecommerce development of store, you’ll likely come across three options:

• Build your website from scratch (aka open source).
• Customize a SaaS (software-as-a-service) solution.
• Harness the power of MACH architecture.

• Build it from scratch

If you already have a web development or IT team in place, going the open-source route may be your best bet.

Open-source ecommerce platforms are solutions in which you can modify all aspects of the code, meaning you can build your website from scratch with few to no customization limits.

However, keep in mind that using an open-source solution often means your business is responsible for things like PCI compliance, web hosting, security issues, manual patches and updates.

For this reason, some brands may view open source as too cumbersome, expensive and tech-heavy, especially as your business grows and complexity increases.

• Customize a SaaS solution.

SaaS is a subscription-based solution that is built and maintained by a third-party vendor and may be hosted in the “cloud.” Instead of building and developing a custom solution yourself, SaaS allows you to essentially rent the platform, while the platform provider takes care of tasks such as product updates, security, hosting, PCI compliance and everything else that comes with managing your own software. For this reason, SaaS solutions enable businesses to go-to-market quickly and affordably.

Some ecommerce development company, referred to as “open SaaS,” even offer benefits from both open-source and SaaS platforms.

Once you are aware of needs of your oganization and what you need from ecommerce website designer only thenyu are all set to look at what an ecommerce developes at reputable marketing agencies like Point Blanc Media does and why it's important that their skills align with your ecommerce web design needs.

 

[fareedkhansays]

Graphic designers and visual designers may seem like similar roles, but there are some key differences between these two jobs. If you are considering a career in design, it is important that you understand the differences between visual designer, motion graphic designer, graphic designer, a creative designer so that you can choose the job that best suits your interests. Once you are clear on that, then the doors of opportunities open. In this blog, we will clear the confusion between graphic design and visual designers.


End Goals:
Both graphic and visual designers are invited to create a visual graphic but n both cases, the goal is to find a creative solution to communicate what is supposed to be communicated. More specifically, graphic design is about a great range of deliverables, both print and web designs, while visual design is strictly about digital applications aiming to work consistently across multiple touchpoints.

Flexibility:
Graphic designers are given specific requirements of what is being expected of them leaving no-to-less space for flexibility and experimentation ie if a logo is required a creative logo designer will make it as per the brief and client’s wants or a poster or banner dimensions. When it comes to visual design, it is all about flexibility and adjustability. Graphic designers can really impact sales and achieve the ROI for clients, Point Blanc Media is a UAE-based agency that has skilled designers that have worked for numerous brands in achieving their objectives.

Metrics:
It's more about the user journey; it's not just about getting the grid and hierarchy right. The designer has to concentrate on signposting, user testing, and A/B testing. Again, the same graphic designer fundamentals are there but the consideration is quite different, and designs are created much more on metric-based decisions rather than a design consideration. Whereas in visual design, there's often a battle between what looks strong visually and what the metrics might be telling you.

Once you know the difference only then you can learn accordingly and the doors in the respective agencies will open for you.

 

[fareedkhansays]

Building an online store goes beyond just understanding the market you're about to enter. You also need a grasp of branding, web design, and content strategy. This may seem like a huge amount of work.

We've broken this down into 5 things to consider that will simplify your own eCommerce development process and help you reach your business goals.

1. Figure out what you’re going to sell

The first step in eCommerce website development is figuring out what you’re going to sell. What excites you?

Whatever your business goals, an e-commerce project needs to be guided by both product research and research about the people you hope to sell them to. This can make the difference between success and end up with a stack of merchandise that you can't get rid of. Know the market you’re entering. Be aware of what products succeed and the trends that have come and gone.

That way it becomes easier to communicate with the marketing and web development team as well so that the message is conveyed properly leaving no space for ambiguity.

2. Determine your branding

An e-commerce website also needs to have a memorable logo, color palette, and a distinct voice. All of these different elements of a web design come together into a user experience driven by the brand’s personality.

Another vital aspect of branding is telling the story of who you are. Your audience should know why your e-commerce web exists and the people behind it through the e-commerce web design. Without humanizing your brand, you’re just another anonymous digital portal. Most of us are hesitant to enter a credit card number into an anonymous website devoid of anything more than product specs. Personalizing your brand builds trust.

3. Find the right e-commerce platform

You have quite a few options when it comes to e-commerce platforms — like Magento, Shopify, or a plugin like WooCommerce with WordPress — to run your e-commerce website. And there are certainly benefits and disadvantages to the different e-commerce products out there.

E-commerce website designers with expertise in the field have an all-in-one solution that gives you everything you need to design, run, and manage your online shop, without having to code.

4. Plan a content strategy

Building a website with real content, rather than filler, makes for a better representation of the end product earlier in the process. Working backward and integrating the visuals, text, and other elements later in the process can complicate things.

Content strategy shapes the information architecture of your website. Think of your content like freight on a train, and the information architecture as the tracks that deliver it. You need to know what your customers need and the best route to get the content to them.

5. Do search engine optimization

Getting organic traffic depends on the relevance of your content in the eyes of web crawlers. Paying attention to SEO may help you rank higher and get more clicks. Some companies don’t pay quite an attention to this marketing strategy, however, the Google ranking really depends on the SEO of the e-commerce web page.

These are the few aspects that should be considered by any brand or their e-commerce development company. Point Blanc Media, an e-commerce development company in UAE, with their expertise with different fields of brands and helping them with their sales through an e-commerce site

 

[fareedkhansays]

Web design and development trends change very quickly. This is due to technological advances and user expectations. Companies are unable to pick up on all of these trends.

Not all trends are equally relevant or appropriate for every business. Still. You can’t make the internet successful if your website design is outdated.

WEB DESIGN TRENDS TO BE SEEN IN 2023:

1. Custom illustrations
Illustrations bring your company’s image and website to life. In terms of graphics, 2023’s current web design takes cues from print media and other classic art forms. When your creative graphics speak to your business’s style, they not only make your brand distinctive but also raise brand recognition.
A rising number of firms are commissioning unique images that appear as they came right out of a children’s book thanks to her work.

2. Gradients

Color gradients are a way to replace flat colors. Each individual color can be represented in hundreds of different shades. This is true not only for design but also for painting. Web designers will continue to play with color and use gradients in 2022.

Liquid forms are also very popular and create interesting combinations that give off a surreal sense of spatial depth. There are many reasons to use color gradients in art or design.

Gradients in the background add visual interest.
They can be used in a way that draws the attention of the viewer if they are done correctly.
Natural color fading and fading are natural.
Images allow for the company’s color scheme to be displayed.

3. Page Transitions:

Animations are of paramount importance, as I’ve already mentioned. The special case of page transitions is one that closely links web development and design. It’s the animation of transitions using internal links. This includes navigation.

Traditional websites have individual web pages that reload. This causes visual continuity breaks that are not desirable. The best websites use AJAX and PJAX technology to ensure consistent brand experience and smooth page navigation.

This sounds complex, and it is. You can see the Edeldark Showcase to understand my point. You can see the effects in real-time there. There is no interruption to the user experience when you use Edeldark’s navigation or internal links.

4. Bold Fonts:
It’s not a new trend, but it was already popular in 2018. It is because it is so solidifying that it’s so appealing for modern web design. This is why it works. Website titles are often the most important thing to users. Apple is a good example.

This trend has been growing since 2021. The fonts are becoming larger and more prominent.

5. Photographs with graphic inserts:

This design trend might be a good fit for you if you are willing to take risks with your design. A hand-drawn element can be used to add mood to a design with photography. Photos can be used to illustrate a design.

These mixed techniques are a great way to express your creativity and create unique designs that stand out above the rest. These mixed techniques can be used in many different ways.

In the realm of product advertising, you can make it seem playful. You can also use the techniques to increase seriousness and depth of meaning.

 

[mightywarners]

Digital marketing is evolving at a rapid pace and the future looks very exciting. We can expect to see more personalized and targeted marketing, as well as more use of AI to optimize campaigns. Augmented reality and virtual reality will also become more common, providing an immersive experience for users. As digital channels continue to grow in popularity, traditional marketing channels will decline. This means that businesses need to focus on their digital marketing strategy to stay ahead of the competition.